Will Using Marketing Consultancy Make My Business More Efficient?

Posted by on February 27, 2012 No comment

This article look at the ways in which marketing consultancy can help your business prosper and what it has to offer you. It also explores the advantages and disadvantages of using these services from an external company.

Most known consultancy firms can offer you a range of solutions whether your needs are legal, financial or insurance based. However, marketing consultancy is much more unique. From product promotions, design, and advertising strategy service, marketing consultancy firms also provides such as marketing strategy development. This approach aims to find and evaluate why a business behaves and performs in a certain way. If the business is moving towards favourable markets, then it can be clearly seen through this. Marketing consultancy also offers marketing collateral development. The aim of marketing consultancy is to show how well the tools used with regard to client retention are working. The service allows messages to be delivered in a clear and concise manner which is why it is so essential. Because of the ever changing nature of marketing, business writing and planning are other very important features, they allow a business or individual to have a solid foundation through frameworks and functional plans. There are also other services available such as human resources, both development and strategy and organisational training and customer service. Other services consultancy firms often offer to organisations are identification of training and any operational requirements they may need. If a company wishes to upgrade their organisational communication or evaluate a marketing situation then marketing consultancy is the best tool. When looking at product objectives and corporate missions and goals it is best to use marketing consultancy as it is one of the best ways to increase employee motivation. The benefits accrued from consultancy firms are quite many but they are essential. They help in defining marketing strategies, developing sound product management plans, restructuring staffing objectives in addition to evaluating individual and business performance.

In essence, consultancy services are essential to the overall goals and objectives of marketing. Such services are thus crucial in detail product requirements, pricing as well as budgeting for promotional activities. Even though they are vital to be able to enter a new marketing or when branding a product. The reason a consultancy firm is so useful is that they will help you and your business look at how well your products are performing in the market and also how well they are performing against the competition. Marketing consultancy firm are very important when it comes to evaluating the market, especially from an economic point of view.

The author of this article has had many years experience in the marketing consultancy world and is a good position to advise on the ways in which it could best benefit you.

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Using Promotional Pens For Your Company

Posted by on February 27, 2012 No comment

Are you looking for a way to advertise, that is effective and doesn’t break the bank? Promotional pens are just that. They are very reasonably priced, considering the number of times they are used everyday and how many people use them. Think about how often you use a pen. You probably use one everyday. That is a pretty safe guess, for most people. If you multiply that number by the times they use pens, you’ve got yourself an advertising campaign, that is reaching people numerous times. Compare that to a newspaper ad or even another promotional item and you will the why custom pens are one of the favorites. Personalized pens range from less than a dime to over $100. So there is something for everyone and their budget.

Many times when companies are just starting up or launching a new product, promotional items come to mind. Personalized pens are a wonderful way to get the word out and keep it in the minds of your consumers. There are literally thousands of pens available, you can bet you can find something to suit your needs. You may even find a pen shaped like the products you are advertising. No matter what you decide when it comes to promotional pens, having your company name and logo displayed on them will be the key factor. Whether you go with a basic click pen or a high end executive pen, as long as it is one people will you, you know they will do just that. Every time they use it, they will see your company information. Personalized can serve different purposes, even in the marketing realm.

For instance, if you are a company that is large enough that everyone, including your clients know exactly who you are, you may just want to have your logo on the promotional pens. If you are sure they have your contact info on hand, you can use the pens as simple reminder to them, that you are there for them when they need you or your services. However, if you are using the pens to gain and maintain business you want to be sure to include your contact info. This will be especially true, if your business category is in an area where people may easily change service providers without thinking. You will want to have your logo, but make sure you provide all the information a prospect might need to contact you on your personalized pens. Include your phone number, address, email and website, along with your logo.

There are so many ways to use promotional pens. You can give them out as hand outs and gifts to new clients who just opened an account, generating sales leads, improving trade show traffic and building customer loyalty. They are a great way to say thanks to your customers. They are also wonderful for reminded old customers, that you are still there. Pens will draw people to your business and send certain message of professionalism out to people. They have great return on your investment. People have built and entire customer base, using word of mouth and promotional items. Get online and start shopping today!

Heather Wallace
My Promotional Pens
866-856-7063
706-955-0003
orders@mypromotionalpens.com
http://www.mypromotionalpens.com/

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How Promotional Mugs Can Help Market Your Business

Posted by on February 27, 2012 No comment

These days there are a number of ways to market your business and one of the most effective ways to do this is through promotional mugs. They are ideal products for keeping your brand logo or message at the forefront of customers and clients.

How many times a day do you drink tea or coffee? For most people, the average is 2-3 times per day and with this is mind, it is no surprise that so many companies have invested in their own customised mugs to get them seen and talked about. Anyone would be happy to receive a free mug, say at a promotional event or client meeting. They are useful and practical for all types of people, and if they are used frequently in the home or office, they are also exposed more frequently.

If you’re a small to medium sized company starting out business, chances are that you have a small marketing budget and cannot afford for TV or radio advertising. Therefore you should consider investing in promotional mugs as an alternative way of increasing exposure and awareness of your business. With small inputs of time, energy and money, your business can make great leaps and strides in becoming a brand that people recognise.

You don’t have to stick to printing a dull and wordy mission statement on a promotional mug when you can be creative with quirky images to brighten up someone’s morning coffee break. The possibilities are entirely up to you, however the most important aspect is to ensure your logo or message is clearly visible. You can even include your address and contact information, such as an email address, website or phone number on the printed mugs so that customers, and in particular potential customers, can easily find and contact you, with the information already there.

There is a mug to fit any budget and you wouldn’t have to worry about wasting money to print on mugs because the benefits are truly rewarding. The most popular types of printed mugs are ceramic mugs, which are of great value and long lasting. Generally, when you order from a good wholesale supplier then they offer excellent value for money if you order in bulk.

Next time you have a sales meeting with a client, you can provide them with a free mug as a gift or incentive in order to increase sales opportunities. Anyone would be happy to receive one, whether they use it for beverages, storing pens and pencils or simply keeping it as a collector’s item. They are perfect for improving business relationships and make great rewards, even for your employees if they have recently done a good job.

Promotional mugs will remain a popular choice for many companies to use for marketing their business. Without a doubt, they are one of the most useful items which everyone needs and will keep because of their everyday practicalities, particularly for drinking tea and coffee. Why not invest in your own range of printed and promotional mugs and watch your business grow?

Neil Smith works in the marketing department of We Brand It Ltd, a leading supplier of promotional and branded merchandise. We are experts on a wide range of mugs, including ceramic mugs, their manufacture and their usage.

Our site offers not only a variety of products but also advice and expertise on how to market your business with them. We offer promotional mugs at the best price when ordered in bulk, so visit us today for all your promotional gifts.

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How To Decide On Your New Logo – Use Archetypes

Posted by on February 27, 2012 No comment

Archetypes are personified symbols that allow the conscious mind to identify with, or access, subconscious desires, meanings and truths. Archetypes represent our aspirations, not just in a material sense, but in a more mystical or spiritual sense. Archetypes instill meaning into brands and are naturally genuine and authentic. We have been including brand archetypes as a part of all client work for several years. Once we uncover their brand archetype through our brand archetype indicator test, clients immediately understand their brand archetype – now they know how their organization should act and behave.

Why do we persist in having myths and archetypes? What is their purpose? Carl Jung, who developed the idea of archetypes, had this to say about them: “All the most powerful ideas in history go back to archetypes. For it is the function of consciousness not only to recognize and assimilate the external world through the gateway of the senses, but to translate into visible reality the world within us.”

Thus, according to Jung, it is the archetypes that help us understand visible reality. Because archetypes speak in the language of our mind itself, archetypes are the most efficient “language” to use when building the foundation for a strong brand. Brand archetypes go beyond merely stating product features and benefits to connect with the customer in a deep and profoundly meaningful way.

12 archetypes are very applicable to brand building. Here is an outline of the 12 brand archetypes, including some of their primary attributes:

1) The Innocent
Wholesome, pure
Forgiving, trusting, honest
Happy, optimistic, enjoy simple pleasures

2) The Explorer
Searcher, seeker, adventurous, restless, desire excitement
Independent, self-directed, self-sufficient
Value freedom

3) The Sage
Thinker, philosopher, reflective
Expert, advisor, teacher
Confident, in-control, self-contained, credible

4) The Hero
Warrior, competitive, aggressive, winner
Principled, idealist, challenge “wrongs,” improve the world
Proud, brave, courageous, sacrifice for greater good

5) The Outlaw
Rebellious, shocking, outrageous, disruptive
Feared, powerful
Counter-cultural, revolutionary, liberated

6) The Magician
Shaman, healer, spiritual, holistic, intuitive
Value magical moments and special rituals
Catalyst for change, charismatic

7) The Regular Guy/Gal
Not pretentious, straight shooter, people-oriented
Reliable, dependable, practical, down to earth
Value routines, predictability, the status quo, tradition

8) The Lover
Seek True Love, intimacy, sensuality
Passionate, sexy, seductive, erotic
Seek pleasure, to indulge, follow emotions

9) The Jester
Clown, jester, trickster
Playful, take things lightly, create a little fun/chaos
Impulsive, spontaneous, lives in the moment

10) The Caregiver
Altruistic, selfless
Nurturing, compassionate, empathetic
Supportive, generous

11) The Creator
Innovative, imaginative, artistic
Experimental, willing to take risks
Ambitious, desire to turn ideas into reality

12) The Ruler
Manager, organizer, take charge attitude
Efficient, productive
Confident, responsible, role model

Now, let’s look at few brands in the world today. We hypothesize the following archetypes for each of the ten brands on the list. Do you agree?

1. Microsoft – The Ruler
2. IBM – The Sage
3. Google – The Caregiver or Ruler
4. Apple – The Explorer
5. Intel – The Sage
6. Disney – The Innocent
7. Ford – The Hero and The Explorer (trucks and cars are “Heroes,” SUV’s are “Explorers”)
8. McDonald’s – The Innocent
9. AT&T – The Caregiver

Let us know if this article was helpful to you in your brand creation process. Maybe you have a story you would like to share. Thank you.

Call us at 604-739-8939 for a free evaluation of your branding needs. Or email us using our Contact Us page with any questions you might have. Gift of Time Gala Logo.

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How to Create Customer Loyalty With On-Line Marketing?

Posted by on February 27, 2012 No comment

This is the age of social media, people can express any thought or feeling to a wide audience at any given time through sites like Twitter, Facebook, YouTube and personal blogs. This means that feedback can be given about anything, you Google it and it’s there, consumer, restaurant and even toilet reviews, so if you are a business expect some press you maybe weren’t expecting on the internet.

If you look up your company name you may find that someone has had a bad experience with you and completely criticizes your company. This can be a harsh thing to face but is there any truth in what has been said? Consumers need to feel like they are being heard at this point perhaps contacting the person and trying to deal with the complaint and fixing it might be a good option. This may help to turn around a bad review. You must minimise the negative on-line review and maximise the positive through your own marketing.

On-line or social media marketing is a specific section of the marketing field and it can be used with media mobile marketing, b2b marketing and normal methods of marketing. To help build a good on-line profile for you company you must try to encourage you customers to become a linked to your company through their social media sites, things such as a ‘like’ on Facebook to your companies Facebook page shows you are a trusted and competent business to deal with. The more you have the better your profile and the more people who will see when you post a deal or offer, or just remind people you are there with your merchandise. It really is that simple.

Building a good brand has become less about the high street names and more about social media sites, followers on Twitter, ‘likes’ on Facebook and views on YouTube. It is instant mass marketing in real-time and your company can post a question as a competition to win products or offers through social media sites. You cannot go into this blind through researching your consumer type and where their focused in terms of their on-line needs is a critical part of know how to focus your on-line visibility to match the searches of your customers. In other words, someone looking for you, your services, your products or anything you company does ask what would they type in a search engine like Google?

Social Media Marketing is also known as Search Engine Optimisation and can integrate aspects of b2b marketing, social media marketing, website optimisation and mobile media marketing. It has become essential for a good on-line presence and most people do their research on-line.

Felicity works as a part time freelance writer for a number of companies in the UK. For more information on media marketing, business coaching and b2b marketing Manchester and surrounding areas, then please visit getbusinessresults.co.uk

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Find Your Magnetic Niche

Posted by on February 27, 2012 No comment

The internet has created an educated consumer with a staggering number of choices of where to invest time and attention, energy and money.

How will YOU connect with the folks you’re here to serve if you haven’t honed in on who they are?

If you haven’t spelled out who you serve and what you help them with, it will be very difficult, nearly impossible, to attract your ideal clients. This is the dilemma for coaches, creative’s and conscious entrepreneurs looking to share their message in today’s marketplace. Stand out, or lose out!

Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win. – Seth Godin

In today’s competitive online marketplace, you have to ensure you’re swimming in the ‘right pond!’ Finding your niche, WHO you serve, is a foundational element for any business. If you can narrowly define the kind of person you serve and the problems you solve, it will be easier to create programs, products and services that your niche is hungry for.

What Is a Niche and Why Bother

A niche is a target-able focused, portion of a market sector. You can think of a niche market as a narrowly defined group of customers. You can also think of them as a Tribe, as popularized by Seth Godin: a group of people connected to one another, connected to a leader, and connected to an idea.

A niche is simply a way of describing a group of potential customers who look at the world and tell the same story about that world. The more specific you are in choosing your niche the easier it gets to target your message and find new clients. Think… videographer vs.videographer for coaching conferences, business coach vs.niche marketing coach for authors, author vs.paranormal romance author.

Finding your niche is crucial for creating your branding, domain name, meta keywords, titles, descriptions, and especially, your Giveaway Gift. It’s the bedrock of your magnetic message that will pull your clients to you and help you identify what specialized solutions you bring to your client’s urgent problems.

The advantages of ‘owning a niche market’ are powerful: you move from being a small fish in a big pond to being a big fish in a small pond. It’s the fastest path to expert status, because you are working ‘inch wide, mile deep,’ within a very targeted focus.

How to Solve the Niche Puzzle

Finding your niche is a synergistic process. Some folks figure it out in one hour, for other it takes months, even years. Here are 3 elements of your niche that you’ll want to engage, explore and embody:

1. WHAT. Identify your passions and strengths. Start by looking within yourself. Inventory your passions and strengths. Leverage the skills you’ve acquired, from career experiences or through life mastery. Apply your masterful skill set in a new market. Serve the same market, in a focused fashion. Start with YOU: what fuels you – the causes, movements or possibilities – that power your being. Your passion will provide the fuel for your business adventure and your strengths will provide the perfect environment for you to shine.

2. WHO. Define who needs and can pay for your specialized solution. This is your Tribe, those folks you know inside out and can serve brilliantly because you’ve been where they are and can lead them to where they want to be. They’re also the folks that most benefit from your specialized solution.

3. WHY. Know you’re inner why and why they should work with you. You need to be able to articulate the BIG why. Why do you do what you do? Why does it matter? This being in business is one of the greatest spiritual paths, because in order to be successful you have to navigate your ‘dark nights’ when things aren’t going so well. Your Tribe needs to know this deeper why, because they probably share it with you!

You also need to be able to articulate why folks should work with YOU. What’s different, unique or ground breaking about your specialized solution. One of the ways you can explore this is to look at the problems you have solved in your life, what challenges have you overcome? Create a specialized solution, your process, and teach it to your Tribe.

Finding your magnetic niche is the answer to creating HUGE success in a small market. Narrowly define a target market and serve a focused Tribe. You’ll then be able to nurture relationships with a Tribe that you know, and love to serve. Your business and marketing, then become easier, more manageable and sustainable.

Adela Rubio is a Joint Venture Strategist who helps coaches and creatives share their message and build their tribe using engaging listbuilding strategies. She is an expert at creating experiential online virtual events that position you to free your Unique Essence, share your Authentic Message and power boost your reach with Joint Ventures. Let Adela teach you how powerful partnerships can be. Download Adela’s free audio “Creating Powerful Partnerships” at http://adelarubio.com/ today!

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Good Fences Make Good Customers

Posted by on February 26, 2012 No comment

Robert Frost might not like that I changed his saying, but he’d probably approve after reading this column today. I think you will, too.

Relative to Next Generation marketing and advertising strategies, we’re going to tweak Frost’s saying into a business savvy axiom.

Our exploration begins with an easy-to-implement tactic to grow your business: Geofencing.

But before we talk about geofencing, specifically, we need to look at a new, rapidly growing form of advertising called Mobile Proximity Marketing and/or Location Based Advertising (LBA).

With 30% of internet traffic occurring via mobile devices, businesses are clamoring to get in early and take advantage of this new marketing channel. How are they doing this? By creating engaging and extensible solutions that provide more benefits to consumers – directly in the palms of their hands.

LBA primarily uses the GPS technology in smartphones and other mobile devices to deliver timely and relevant messages to target consumers with location-specific advertising, on their mobile devices, based on where they are at any given time.

One of the ways to leverage LBA is by using a geofence.

Here is how it basically works: A geofence is essentially a virtual perimeter around a building, location or geo-coordinate using a location-based service. Consumers that cross that virtual perimeter receive an instant message relative to that business, location or coordinate; right on their mobile devices and in real-time.

Now, I know what you’re probably thinking. You’re saying to yourself, “Wait. That means anytime I drive or walk by a business, I am going to receive messages automatically on my phone?”

Yes. But, only if you’ve opted-in to receive them and only from those businesses that have a geofence.

Part of the beauty of this tactic is that it’s a two-way street: Businesses offer timely and relevant info to consumers that are geographically nearby and who wish to receive information, incentives or other contextual messages based on their location in real-time.

The following imaginary scenario will help illustrate how this works. You’re visiting Long Beach from outside the area and naturally, before you arrive, you do a web search to discover the ‘local flavor.” Let’s say you end-up on the Convention and Visitors Bureau website. After browsing the site, you see that you can download a mobile application for your smartphone, which will help you locate the businesses and destinations within the City that you favor. You opt-in and select the kinds of businesses you wish to receive messages from. When you arrive, say, in downtown, as you walk or drive by the businesses that have a geofence, you automatically receive incentives, invitations or other messages on your mobile device.

For example, you could receive information on parking as you drove around. A local art gallery could send you an invitation to their event. You could receive an incentive from a local restaurant, boutique, or tourist attraction.

Because you’ve selected to receive only these location-based messages from these businesses, you can now decide which ones appeal to you and make your choices accordingly.

What we’ve done here with this geofence is create an opt-in (pull marketing) scenario with a targeted messaging (push advertising) call-to-action.

Businesses and consumers are quickly adopting LBA solutions because, for consumers, it delivers timely, relevant information. For businesses, it’s easy-to-implement and provides a higher return on marketing investment. Ultimately, it enables consumers and local businesses to form even deeper relationships and more engaging experiences in real-time.

Geofences are also used to help create awareness and provide information for available real estate. Using a geofence, residents and visitors could be advised and routed around street closures and event traffic. Coordinating efforts like geofencing and other LBA tactics can also be used to revitalize and invigorate cultural and economic initiatives of varying degrees.

Adding LBA efforts, like geofencing, to your business growth plan will provide you with a powerfully effective and platform by which to engage consumers on their terms and help to create more meaningful customer relationships.

So, you see, in the end, good fences do make good customers.

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Software Telemarketing: A Very Beneficial Marketing Strategy For Software Firms

Posted by on February 26, 2012 No comment

Software telemarketing is a very useful and effective thing to make use of. For software firms, this can become one of the best sales and marketing solutions to help them in marketing their offered products and services. And because it can be done over long distances it becomes a much easier task to reach far-off prospect companies. Also, software telemarketing bridges the gap between reaching certain clients as it telemarketers, in one way or another, can easily get in touch with company decision makers such as IT managers or chief technological officers. However, this is just one of the factors that make using telemarketing such an advantage.

But aside from the above, software telemarketing is a good way to acquire sales leads. For a software firm that develops many types of software, an ERP system being such, it would be beneficial to acquire leads for prospect companies that would be willing to purchase such software from firms that offer a reasonable price for excellent software. With that in mind, many software firms hire other lead generation companies to try and bring them as many software leads and ERP leads as they can to help with the marketing campaign. Although they are called lead generation companies, having a telemarketing firm working under you has certain advantages to it, as well. For example, advertising is your primary concern. And you being a software firm, others forms of advertising may have already failed. But with telemarketing, it is possible to get the message across to the appropriate audience and get responses. At the same time, you can have lead generation done to bring in those ERP and software leads. This allows you to have a single third party services provider that does more of your needed tasks. Something like this could save you much of your valuable resources.

When it comes to functionality, software telemarketing really does offer a wide array of services to those who wish to make use of it. More than just lead generation and advertising, software telemarketing can also be used to do software appointment setting. But in order to have a successful software appointment setting campaign, you would first need to be in possession of high-quality software leads. Luckily, a reliable telemarketing provider will also be able to bring in high-quality leads which can aid in the process of software appointment setting. After all, telemarketers are salesmen with amazing skills and are more than capable of doing it through the phone, however since this is appointment setting; it is slightly different than making a direct sale to a client. Rather than giving immediate prices for products and services, the telemarketers that work for you and do appointment setting will make calls to clients and try to schedule an appointment for you or a sales representative of your company. All the business-wise details will be left to you and your people to handle, all that software telemarketing does is bridge the gap between you and prospect company, making it possible for you to meet with the needed people within the company and do business with them.

Software telemarketing is a very effective strategy to make use of if you want an approach that is sure to get results. With lead generation and software appointment setting in your hands, software telemarketing can become very beneficial to your software firm.

Claire Hansen works as a marketing communications program manager. She is inviting you to visit http://www.erpsoftwareleads.com/ to learn more about erp leads and lead generation.

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Direct Marketing Can Fetch Success To A Company

Posted by on February 26, 2012 No comment

Technology has made everything possible. Earlier marketing was done in very traditional manner like advertising your products through television and door to door selling but nowadays technology has actually made marketing very cost effective. Marketing is such a mechanism that fosters the success rate of a company but it can be really expensive which may affect the revenues of the company so in order to save some money direct marketing is the best option to go about.

Consumer mailing list is one of the ways to achieve this. This is one of the most basic lists that direct marketing has to offer. Consumer mailing lists consist of the names and address of the potential buyers. The list should be updated every now and then in order to get the accurate details which will help you to fetch the benefits of it.

Consumer mailing lists can be prepared by the companies itself but this is very time consuming activity so a company can also prefer the option of buying consumer mailing lists. These lists can be procured from the list brokers. But you should consider some points so that you get the best results on purchasing them.

You should buy these lists from the reputed and renowned brokers so that you can trust your investment. You should even check that the lists you buy from the brokers are true to the details laid in the lists. Following such points you can be sure that you have actually invested your hard earned money in a safer place.

Let us now talk about direct marketing list. Direct mailing list is a list of all the potential customers who have previously bought your company’s product or those who have actually shown some interest in it. It is prepared so that marketing of your company’s product is done directly by contacting the prospective buyers through mails.

Such mailing list help to figure out the potential buyers so that marketing which is an expensive process can become cost effective. In today’s time everything has actually gone to become technologically advanced so why should companies refrain themselves from incorporating such process which benefits them to earn high rate of revenue by cutting down the money spent on marketing.

Thus direct marketing is the best way to go about in today’s time as no one actually pays attention to your product unless they want it so why not contact just the prospective buyers.

The author is an experienced Content writer and publisher on the topics related to Consumer mailing lists and Direct marketing list for more details please visit Mailing-Lists-Direct.com.

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Your Business Goes Viral: Strategies for Making Videos Go Viral Can Make Your Business Go Viral Too

Posted by on February 26, 2012 No comment

Have you been following the “overnight” meteoric rise of a Canadian indie band called Walk Off the Earth? They are currently experiencing fame over their viral cover video Somebody That I Used to Know. You’ll be massively entertained by the energy and creativity in their music videos. You’ll be even more fascinated by their marketing savvy.

The methods that make a video go viral are the same methods that you can use to make your business go viral.

Success in the music industry can be foreshadowed by a video that goes “viral”. And, if you are into videography, your business could be dramatically boosted by a viral video you create. But even if you never create any videos, you can use the same strategies promoters use to make a video go viral to promote your business.

The goal of creating a viral video is to blow up a business. This, of course, means that there can be a strategy to make it happen. And you can easily employ these same strategies to blow up your business. Contrary to popular notion, not all viral videos happen serendipitously. There are companies devoted exclusively to making videos go viral on behalf of businesses.

Since there is a strategy for making videos go viral, wouldn’t you like a little bit of that jamba juice for your business?

The greater part of a successful marketing campaign is first getting the attention of a large audience. How to get the attention of a large audience is what all businesses can learn from, whether they do it by creating a video or not.

Here’s how a little known Canadian indie band called Walk Off the Earth created a major marketing and YouTube sensation “overnight”.

Gianni Nicassio, the creative energy behind Walk Off the Earth, his band members and crew have spent the better part of a year doing “covers” — recording their own versions of popular music videos and posting them to YouTube. They’ve garnered hundreds of thousands of views for their covers and most intentionally for their own original songs by linking themselves to the hottest musicians on YouTube.

The strategy has worked. It has worked because of four key elements:

1. Raw talent honed over years of making music

2. Passion for making music translated into a sharable product

3. Marketing know how

4. Going to the office every day and getting it done.

Some might say they got lucky by having the actor Russell Crowe tweet about their “brilliant” performance on their cover video Somebody I Used to Know by Gotye. But in reality it was just a matter of time.

Walk Off the Earth has done everything right. They studied what worked for other bands/brands and they got busy. They’ve relentlessly followed the formula for success they had identified. If Russell Crowe had not discovered them, some other celebrity would have. The luck came, not in whether they were going to be discovered, but rather who was going to discover them first.

Social media has been a major factor in Walk Off the Earth’s success strategy.

Walk Off the Earth has made excellent use of social media. If you take a look at their videos, you will see how they creatively entice viewers to:

1. Subscribe to their YouTube Channel

2. “Like” them on their Facebook business page

3. Encourage viewers to post comments by responding to their commenters

4. Follow them on Twitter

In many of its videos, Walk Off the Earth creates a post-video piece that is just as entertaining as the music video itself. It keeps the viewer watching while it encourages the viewer to subscribe, like, follow and comment. Brilliant indeed!

Band leader Gianni listens to his audience. The band creates new covers based on YouTube commenters’ requests. And the band is rewarded with loyal fans and even more exposure when more and more fans repost their videos through social media.

Social media has worked for Walk Off the Earth. As of this writing, their viral video cover Somebody I Used to Know has garnered 23,901,428 views in just 11 days.

What does it take to make a viral video?

To become popular, “Like”-able and ultimately go viral, a video usually has a combination of a few key ingredients. People are drawn to things that are unique, new, provocative, edgy, passionate, entertaining and humorous. A “pattern interrupt” is often an important component.

In Walk Off the Earth’s video, the pattern interrupt is that five people are simultaneously playing one guitar and making beautiful music. It’s new, unique and entertaining. It leaves people wondering “How do they do that?”

Their genius did not stop there however. They astutely chose an original tune to cover that has itself been one of the most viewed videos on YouTube for some time. People discovering or going back to listen again to the original will also find Walk Off the Earth’s version. The viewer’s next step is to listen to more of Walk Off the Earth’s videos and become hooked on their music. And thus, a fan is born.

And Walk Off the Earth’s popularity and profits begin to rise. Mainstream media clamor for interviews. Publicists and promoters want to sign them. Advertisers want to advertise on their videos. Tour dates, a recording contract and more interviews are bound to follow. When will Ellen DeGeneres have them on? Creating a buzz is the first step.

Your business can go viral too. And for your business to “go viral”, you don’t need 20 million people coming to your website. You just need a few thousand to create the success you want. Take a look at what a couple of guys in this Canadian indie band have done. Follow their strategies for your business. Emulate their work ethic. And you too will create the success you deserve!

Learn from and utilize the success strategies of this marketing-savvy indie band and have fun marketing your business right into viral profits!

Start your own buzz today beginning with Facebook (easy – no videos required!) Get simple directions you can follow at http://thenae.org/.

ABOUT THE AUTHOR
Linda Barnby is a multi-business entrepreneur with diverse companies including a successful law practice. Linda is the founder of the National Association of Entrepreneurs and editor and publisher of Rich Life Happy Life, a twice weekly inbox magazine for entrepreneurs and other business owners. Receive your complimentary subscription at http://thenae.org/

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